
Many people have problems using web sites everyday. From simple annoyances to major navigation issues, some problems can be even more serious like users not being able to find information even though it is on the website. There is even the critical problem of users who have actual fatal software errors that crash browsers or cause computer systems to stop responding.
If a web site is usable then it is guarenteed success. The web sites navigation, arrangement of content and information architecture will have been designed for the user, not the developer, CEO, manager, marketing person or designer. The bottom line: it is the user you are targeting.
Technical faults in web page code or the interface design can make a web site difficult to find with search engines and frustrating for people to use. Some web sites may also contain basic usability violations. A usability analysis will identify serious problems that may be present and indicate how the user experience can be improved.
A site analysis by Emotech will cover:
- Browser compatibility and site speed.
- Site navigation consistency and effectiveness.
- Page Layout.
- Content presentation.
A usability analysis is a quick and cost-effective way of identifying potential problems. It can be applied at different stages in the development lifecycle of a web site to provide evaluation and recommendations for timely implementation.
Task orientated heuristic evaluations will provide a more comprehensive indication of the user-interaction of a Web site.
The task involves taking a number of test subjects from a variety of demographics and levels of competency then issuing them with some specified objectives typical of those performed by daily web site visitors. The results observed are reviewed and referenced with predetermined usability guidelines.
A heuristic evaluation by Emotech also includes a basic usability analysis. It determines the relative importance and likely impact of the identified problems and recommends a plan for addressing them.