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  • Logo & Identity Planner

Completing this planner builds the foundation of the design strategy process. Please be prepared for a little writting; remember, successful brands are built on good strategy, careful planning and clear communication.

Some fields may not be needed for your project, please leave these blank or include a brief message why.

Fields marked with a * are required.

Contact Details

Please complete this section to tell us who your primary contact is and your business details for accounts and any future billing.

Your Name * :

Your Title:

Email Address * :

Confirm Email Address * :

Company / Business Name:

ABN / ACN:

Postal / Billing Address:

Phone * :

Fax:

Web site Address (http://www.):

Required Services

Please choose the services you require.

	Web Logo Design
	A creative design with delivery files for web use only, not suitable for high resolution print. Good for pure online business.
	Professional Logo Design
	High quality, researched design project. Creative files deliverd in a variety of digital formats ready for various media and print use.
	Corporate ID Package
	High quality, researched design project. Logo design, Business Card(s), Letterhead, DL Stationary, PowerPoint Template, CD/DVD Label. Package delivered in a variety of digital formats ready for media and print use .
	Corporate ID Refresh
	Your existing logo redrawn for media and digital print use including new stationary design. Includes same deliverables as the Corporate ID Package. Perfect for modernising and preparing for new marketing.

Would you like to know more about other services? Combining creative services can save you time and money and ensure seemless branding across your entire digital brand spectrum.

  Web site Design

  Web site Development & Programming

  Graphic Design

  Search Engine Marketing

  Usability and Consultation Services

Project Summary

This information provides a background of your business and corporate identity needs. The more information you provide, the easier it is for us to create a corporate identity that will work for you and your consumers.

General description of business - what do you do? What services do you offer your consumers? *

How long have you been in business? Do you retain many older consumers or are you always receiving new ones? *

Use adjectives to describe your current image and/or your new design requirements (eg, corporate, professional, friendly, high-tech, serious) * :

Your target audience - Who do you want to reach? Please separate these groups if there is more than one. Tell us about their age, sex, income, occupation, education, lifestyle and purchasing habits. *

Design Ideas

Provide us with information about your current design ideas and what you invision your final design to become.

Design colours - Do you have any colours in mind for your design? If so, why?

Fonts - Do you like any particular type fonts? A style perhaps or a time period style (1800’s, 1930’s, modern or futuristic etc)?

Your design ideas - What do you like? List any logos and/or design styles you like and describe why. Feel free to include examples or links to competitors websites etc.

Competitor Analysis

We can learn a lot about your competirors successes and faliers. Please let us know about your main industry competition (direct)?

Please list several of your main industy competitors including their Web sites if available?

How do you beleive you differ from the competition? If you do not differ at all in your services, what about internal operation and customer focus?

If there is any one particular competitor you aspire to become or overcome, please let us know which one and why. Your likes and dislikes?

How do you beleive your competitors currently see you? Chances are they know all about you. What do you think they feel is the biggest threat?

Summary

Please carefully review your supplied content and submit this planner. You may also print this page and fill in the content by hand then post or fax the completed planner back to Emotech.

Please provide us with any additional information you think we should know about your identity design project at this time or questions you may have. We also welcome feedback about this planner.

Your digital signature (type your full name) * :

Enter Date (dd/mm/yyyy) * :

By submitting this planner you agree that the information you have supplied is made available to Emotech solely for the purpose of project analysis and projecst proposal creation.