Methodology

> Emotech / the emotech methodology

n. meth·od·ol·o·gy; a set or system of methods, principles, and rules for regulating a given discipline, as in the arts or sciences.
1. Interaction

Successful commitments & outcomes involve clear communication. We listen to you, understand your needs and business objectives. We study your customers, what they say, what they do and most importantly, what they expect of you. Emotech observes how real people interact with web sites.

2. Strategy

It is highly likely your project has varying importances and difficulties. Carrying out any project, we assess the task and work towards a solution for your user. We structure the objectives and carry out an analysis, identify possible problems and find solutions. We study your constraints and help you order everything into an achievable roadmap for success.

3. Invent

Once a clear objective is within view, our detailed analysis & strategy is tasked to solve problems that utilise the strengths of your business. We continue to discover solutions as we define the conceptual elements. Today's complex web sites require definition before development. If the strategy is not clear, the design does not exist.

4. Develop

Our involvement in the development process can be either minimal or complete. It is largely dependent on your available technical resources. Our flexibility allows us to be part of either/or the design and development process. All projects are crafted in detail and are backed by ongoing support. Our capabilities include programming, content management systems, eCommerce and rich web applications.

5. Deploy

Emotech will ensure that all your creative works are ready before launch, usability testing is complete, support and quality assurance practices are in place and client reviews conducted under our supervised conditions. When all work is complete, we support you during the project deployment phase and well into it's lifecycle.

6. Maintain & Grow

A perfect launch is essential but not always possible. Once online, we work with you to make sure any immediate changes are completed. We provide solutions for future growth initiatives. We guide that continued growth by evaluating, building on success, learning from your users and increasing your ROI through our search engine marketing strategies.