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their permission is the first step, now you need to reel them in.
- Services
Permission marketing (or email marketing)is about selling goods and services in which a customer explicitly agrees in advance to receive marketing information. Permission marketing is highly effective because the prospect is more receptive to a message that has been requested in advance and more cost-efficient because the prospect is already identified and targeted.
In a world of information overload, automated telemarketing, and spam, most people welcome the idea of permission based marketing - and email is the most widely accepted form.
Providing timely and relevant information to your customers is a proven way to establish your position in your market. Promotional email campaigns, regular email marketing or e-Newsletters are credible, less intrusive and actively requested forms of marketing by your customers.
When done professionally permission based email marketing will convey your message better and create a positive impact on your business. We believe that your internet marketing deserves the best technology to assist you in the design, delivery and measurement of your message.
Email Marketing Services
Emotech can design and distribute your email newsletters. We can use your existing subscriber list or add new subscribers as required. Our service is completely managed so you just need to concentrate on the content.
We provide a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. You’ll benefit from working with us because we will achieve results beyond your expectations. Let us show you how to do email marketing correctly, achieve better outcomes, improve your marketing ROI and take your communications to the next level.
Our service is complete. You can supply us with your formatted message ready to send or our designer can construct an effective solution around the required delivery content..
What Features?
Unlike other email marketing systems, Emotech gives you complete creative control over the design and structure of your email campaigns. You're not forced to use our templates or stay below a certain file size and you can send in HTML, plain text or both. Check out our work portfolio for some examples of email designs we have created for our clients.
Personalise content for each recipient
Personalisation can be a great way to improve the response rates for your campaigns and achieve a one-to-one relationship with each recipient. By adding a simple tag to the subject line or email content, Emotech dynamically converts these to real data, such as first name, last name, email address, etc for each recipient.
Realising how important it can be to test your campaign on different email environments, Emotech makes it all too easy to send previews of your campaigns to any address. This feature is also very handy for pitching designs and getting concepts approved by your stakeholders.
No matter where in the world your recipients are located, you can easily schedule the delivery of your campaigns in their time zones. Scheduled deliveries can be targeted down to 5 minute intervals, ensuring your campaign is sent at the optimal time. Once your campaign is delivered, Emotech can send you or your clients a confirmation message.
Our pricing means that you never pay any setup, monthly or hidden fees and only pay when you're actually sending a campaign. This means you will not lose money if you have a quiet month.
Unlimited lists and subscribers
Recognising that you may require a number of different lists to store different types of subscribers, we impose no limits on the number of lists or the number of subscribers you can setup. To make handling a large number of lists even easier, your lists are also grouped by each client. Emotech also allows you to customise each aspect of the subscribe process, from the verification email to the page to be displayed after a successful subscription.
One of the best ways to grow your subscriber lists is to add a subscribe form to your website. Emotech can provide the HTML code as well simple instructions on integrating a subscribe form into any web page. You can even customise the address the new subscriber is redirected to after subscribing.
To make it as easy as possible to get subscribers into and out of your account, Emotech allows you to import from any standard delimited text file. We can also manually add subscribers or import recipients from a previous campaign.
Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they're doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.
Emotech makes it easy to guage what your subscribers are interested in. Not only can you see the total number of clicks for every link in your email, you can also find out who clicked that link, when they clicked it and how many times.
By including a forward to a friend link in your campaign, you can easily see which subscribers are forwarding your email and who they're forwarding to.
Bounces, unsubscribes and spam complaints
While we process all bounces and unsubscribes for you automatically, you can still see exactly who, when and why they left your list.
Whitelisted servers, blacklist monitoring and human approvals mean we'll get your email delivered.
Email deliverability is an incredibly important part of email marketing. There's nothing more frustrating than spending days designing the perfect campaign only for it to end up being flagged as SPAM and never read. To minimize the chances of this happening all delivery servers have been whitelisted by many of the larger ISP's, including AOL and Yahoo! The delivery servers are also integrated into the spam reporting systems for other large ISP's such as Hotmail and MSN. These arrangements ensure the best chance of your emails being delivered and also allow us to keep any sender not following best practice off our servers.
If you managed to get this far down the features list, take the step and contact us now to discuss your online marketing needs.