WordPress – The No-Compromise CMS for your Small Business

11:06:2009 | Startup Guides +

Small businesses have huge potential over the internet, many small businesses have successfully grown into medium scale enterprises online over the past decade by making the best of open source software and community support. Small businesses usually cater to customers who are looking for authentic niche products that are not mass produced. The internet provides small businesses the opportunity to expand by catering to clients from across the globe, some local businesses have grown multi fold since they opened a website and began offering their products and services online.

Local businesses have been able to expand by roping in new business from customers living in far flung areas of their town since they went online. However, small businesses in general are known to operate on a very low budget and if you are a small business owner, cost cutting is probably on the top of your financial objectives. To own a website for a small business might mean adding costs like design and development of the website, and recurring costs like web hosting, search engine optimisation and maintenance. Apart from these costs there are initial investment costs such as a professional content management system and a shopping cart if you are planning on selling your products or services online. Drontal is a live example of a WordPress business website, showcasing its various benefits.

Lowering operating costs does not necessarily mean compromising on offerings. Professional content management systems might cost a bomb towards operational costs, but you have the option to make use of an open source CMS like WordPress. Yes, WordPress is not just one of the most widely used and leading software for Blogging but it is being used as a complete CMS system by many small scale businesses. You do not need a webmaster to update the content of a WordPress website as the advanced text editor integrates fresh content seamlessly into the existing website creating new pages as and when required. NextBusNews.com is another small business WordPress site that displays real-time when the next MUNI bus will arrive. Associate Professor JP Allen, University of San Francisco, explains how NextBus uses WordPress as a simple CMS solution at Web Helper Magazine.

With WordPress you also save on recurring costs like search engine optimisation (SEO) and Support. According to Matt Cuts, besides simplifying small business content management requirements WordPress is made to do SEO well, and with thousands of developers involved and many more blogging about WordPress, help is just a Google search away. At Emotech, we design, develop and cater to small business, primarily making use of WordPress as a content management and publishing system. We developed a new theme which looks like a website and works like one too. WordPress not only have CMS advantages, it is easy to work with and has amazing SEO benefits

If you are still using one of those age old CMSs, it’s about time you switch to WordPress and substantially lower your online operating costs.

The Hurt Locker Twitter for eCommerce