Twitter for eCommerce

21:05:2009 | Startup Guides +

The frequency of new ideas and methods for eCommerce would put any industry to shy. One innovation after another makes its way in and by the end of the year, most make their way out. So what is it with this new social player called Twitter? And is it about time for you to start thinking about Twitter for eCommerce?

Many organisations are using Twitter to reach out to their customers, from small news services to Fortune 500 companies, everyone seems to have found a purpose for Twitter. Dell and Southwest Airlines are on Twitter, Woot.com and Amazon.com are using twitter too. While Dell Twitters to respond to customer questions, Southwest uses Twitter as a Customer Service Vehicle. They are all using Twitter to drive sales!

If used with a plan, Twitter for eCommerce can help drive sales for you too, you can also use it as a tool to listen to your existing customer base and create a personality for your business, to improve your customer service or to subtly push sales messages every now and then. You can use twitter for eCommerce in a way that suits your business and no matter how you choose to use twitter, you will only benefit from an overall increase in sales.

• Add a personality to your business
• Manage the online reputation of your business
• Create brand awareness and brand loyalty
• Create hype for your products and services
• Send Micro Press Releases
• Drive Traffic to your websites and blogs
• Get feedback on your planned, existing and previous offerings
• Announce your new offers

Twitter is not as time consuming as other social networks. It would take you less than ten minutes a day to use twitter for eCommerce successfully, reflect after a month or two on the results and you will be surprised to see the sales you were missing out on.

 

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