Magento – The eCommerce Platform for Growth

02:04:2009 | Startup Guides +

Open source software has always played second to its commercial counterpart, until products like Magento come forward. With over 750,000 downloads it is widely accepted and considered to be better than some of the commercial eCommerce platforms. Emotech has been implementing Magento commercially since its official download counter crossed the 500,000 mark in 2008 (http://www.magentocommerce.com/blog/comments/magento-reaches-500000-downloads-1/), and secondly when it got attention from the Wall Street Journal (http://kara.allthingsd.com/category/magento/). It’s now available in more than 60 different languages and boasts of community that is 100,000+ members strong.

For a $0 price tag for the Community Edition (open source licence), it packs a punch powerful enough to knock-out most commercial eCommerce platforms. Magento boasts a few features that would put most commercial products to shame. It is a complete package in itself, with features like marketing and promotional and tools, site and catalog management, options for customer accounts and mobile commerce make it a perfect option to start your eCommerce business.

Magento is used equally by small scale as well as medium to large scale eCommerce web sites. It’s a free, entry level, easy to install and use package for a small scale business and a power packed, feature rich package for medium to large scale online eCommerce operations. Magento has the freedom and flexibility of open source and the class and sophistication of a commercial product, it’s a great combination of both the worlds.

Magento has recently released Magento Enterprise Edition. Many small and medium scale eCommerce sites have upgraded to the Enterprise Edition and reaped the benefits. It boasts almost every feature imaginable for a serious online business operation. It provides the freedom to migrate from free edition when the need arises and their Enterprise-Exclusive features like Advanced Administrator Roles, Otions for Virtual and Physical Gift Cards, a solid SLA and Product Guarantee are worth the annual price tag.

Magento was placed to be the de-facto standard for shopping carts and aimed to replace osCommerce at the open source helm. With the progress they have made so far, they are right on track and with the Enterprise Edition they have rightly turned quite a few heads.

 

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