Blog

1. Fidarsi - lifestyle furniture

   01:04:2010 | Emotech News +

   Emotech will soon release the new Fidarsi eCommerce Website built with love and powered with Magento!

   

   01:04:2010 | Emotech News +

2. How Social Media Can Increase Business

   12:03:2010 | Startup Guides +

   12:03:2010 | Startup Guides +

3. Pamela ad deemed too rude

   03:03:2010 | Most Excellent +

   
   
   You tell’em Gavin.

   - Visit Crazy Domains

   03:03:2010 | Most Excellent +

4. iPatch

   25:02:2010 | Most Excellent +

   

   25:02:2010 | Most Excellent +

5. Building Loyal Customers with Email Marketing

   01:02:2010 | Startup Guides +

   When you’re walking down the street on a nice day, do you like it when a car salesman grabs you by the arm and forces you to come take a look at his latest model, even though you’re not in the market for a car?

   No one does. That’s how unsolicited emails feel to most people. Invasive, unwanted, and unavoidable.

   On the other hand, do you like it when you receive a coupon for 20% cup of coffee in the mail from your favorite coffee shop? After all, it’s a place you buy from quite a bit anyway – and now you have this handy coupon to save you a little money. You have good feelings about that company now, and now that you think about it, you could use a cup of coffee. You’ll go over there right now.

   That company just made you a little more loyal and a lot more eager to buy from them. And that’s what a good email marketing campaign can do for you.

   Finding the Right People to Talk To

   Building a good email list is based on figuring out which of your customers sincerely wants to know more about what you have to offer. Not surprisingly, most of the people who sign up for your email list will be former customers. These people already know that they like what you do and that you’re good at it, and they have faith that you can deliver quality.

   For example, if you’re a marketing company, your current customers already know that you’re good at what you do. They’re likely to want to receive your newsletter full of handy little tricks they can try on their own – and they’ll think of you first when they need a bigger project, performed by an expert. If you’re a product-based business, your customers like your products and will want to hear about new deals and items they might be interested in.

   Once you’ve found the right people, you want to build their loyalty by making them feel completely comfortable with what you’re sending them. An excellent way to do this is by targeting your emails to individual customers based on their needs or interests. Amazon.com is perhaps the ruling champion of this technique, sending their customers targeted emails containing the current deals on products that are similar or complimentary to their prior purchases.

   Think of a way to show that you care about what your customers really want to receive, and they’ll be loyal customers – and subscribers – for life.

   . . . . And Avoiding the Wrong People

   Many email marketing campaigns start off by buying an expensive list full of many names. This is possibly the very best way to jeopardize your campaign, and you should avoid it at all costs. For one thing, it’s a good way to get your emails tagged as spam – even the ones who go to people who sincerely want to receive them. Spam filters identify all of a sender’s emails as spam after a certain number of complaints, and you don’t want your company to wind up on that list. It’s a long road back.

   So how do you get people to sign up for your emails? Ask them. Be honest about the benefits you’ll be offering and ask people when they’re already feeling good about your company. Directly after a purchase is a great time to ask people to opt-in to your email list, either on your website or in a follow-up email to confirm the purchase. When people are already excited about your company, they’re more likely to want to receive more information about what you can offer them.
   But what about getting new subscribers from the visitors to your website who haven’t yet made a purchase? Try offering a small incentive to capture those who aren’t yet convinced they should buy from your company – perhaps a coupon for 10% off a service, or a free short ebook full of information. They’re likely to become customers in the future as your emails convince them of the quality of your company. 

   What’s the Loyalty Connection?

   When customers ask for valuable information and deals and receive them promptly and regularly, they feel a sense of goodwill toward your company. You’re the helpful company. The one who always knows just what they want. The one who sends that surprise exclusive discount just because you appreciate them.

   And when they get that kind of attention from you, are they likely to want to buy from your competition?

   Not at all. That’s loyalty. And that’s what a good email marketing campaign can get you.

   01:02:2010 | Startup Guides +